Home / Process

A process built on no surprises.

Clear scope, steady communication, and a senior team from kickoff to launch and beyond.

How we work

From kickoff to launch in six weeks.

01

Discover & Strategy

Week 1

We dig into your brand, customers, and data to map the biggest opportunities before we touch design.

02

Design

Weeks 2–3

High-fidelity designs of every key template, reviewed together until it's right.

03

Build

Weeks 4–5

Clean, fast Liquid and OS 2.0 sections — fully editable, performance-first.

04

Launch & Grow

Week 6+

QA, launch, and ongoing optimization. Most clients stay on for growth work.

Principles

How we think about every build.

Speed is a feature

Every millisecond costs conversions. We build lean and fast by default.

Editable by you

You shouldn't need a developer to change a headline. Everything's in the editor.

Measure everything

Decisions backed by data, not opinions — before and after launch.

FAQ

Questions, answered.

How long does a project take? +

Most theme builds launch in about six weeks, depending on scope and content readiness.

Do you work with Shopify Plus? +

Yes — we're a Shopify Select Partner and build on both standard Shopify and Plus, including headless.

What happens after launch? +

We offer ongoing support and growth retainers. Most clients continue with us for optimization and new features.

Do you work with brands outside the US? +

Absolutely. We work across the US and the GCC (Dubai), including localization and bilingual storefronts.

Tell us what you’re building.

We’d love to hear your story.

Let's Talk